INTEGRATED MARKETING COMMUNICATIONS

OUR COMPETENCIES

GGi offers a totally integrated corporate communication service. Right through from conceptualisation to implementation, every communication activity is always underpinned by the key drivers of a solid reputation: credibility, authenticity, transparency and consistency, while never losing sight of the importance of accomplishing maximum ROI.

Media Training
Media Training

When a crisis or issue arises, time is of the essence. Every move you make and every word you say counts and there is simply no room for mistakes. In the eye of such a storm, you can fortunately count on immediate assistance from GGi. We have a solid team of crisis and issues management specialists with decades of experience and proven expertise. Not only in helping numerous entities and conglomerates weather the storm, but also in letting them come out stronger because of it.

Media Relations
Media Relations

GGi’s qualified public relations practitioners are highly seasoned in building media relations and mobilising the media to our clients’ advantage. Our media model has been purposefully designed to leverage paid and owned media to such an extent that it will amplify earned media or complimentary media exposure and maximise our clients’ media spend.

Reputation Management
Reputation Management

Warren Buffett, regarded as one of the most successful investors of the 20th century said it best when he stated that it takes twenty years to build a reputation and only five minutes to ruin it. But nowhere else could the words ‘prevention is better than cure’ be more true than when it comes to your reputation. With decades of experience in this arena, GGi’s team of experts has an almost intuitive understanding of how to build, maintain and/or influence a business’ reputation and leverage it.

Stakeholder Engagement
Stakeholder Engagement

Stakeholder engagement is critical to the success of any business or the successful delivery of any project in a business. GGi is highly specialised in helping organisations understand who all the stakeholders in their universe are, who may affect or be affected by the outcomes of their business goals and objectives. We are also able to design and deliver timely and informative communication across all disciplines to involve and/or manage the expectations, or develop and sustain relationships.

Crisis & Issues Communication Management
Crisis & Issues Communication Management

When a crisis or issue arises, time is of the essence. Every move you make and every word you say counts and there is simply no room for mistakes. In the eye of such a storm, you can fortunately count on immediate assistance from GGi. We have a solid team of crisis and issues management specialists with decades of experience and proven expertise. Not only in helping numerous entities and conglomerates weather the storm, but also in letting them come out stronger because of it.

Crisis & Issues Communication Training
Crisis & Issues Communication Training

We present intensive crisis and issues management training to help organisations prepare and compile a sound strategy with policies and protocols for communicating effectively in the event of a crisis or an issue. We include critical elements such as spokesperson identification, crisis manual development, issues mapping and preparedness and scenario planning.

Corporate/CEO Reputation & Positioning
Corporate/CEO Reputation & Positioning

The reason why CEO positioning should be a key priority of any corporate organisation is twofold. Firstly, there are a number of independent studies that all point to the fact that CEOs could constitute up to 50% of a corporation’s reputation. Secondly, due to the high profile of such a position, CEOs are generally exposed to high visibility. GGi specialises in helping corporates to profile and position their CEOs for maximum return on their ‘CEO capital investment’. We also offer media coaching to CEOs.

CSR Profiling
CSR Profiling

The true measure of any enterprise lies in what others say about it. GGi is perfectly poised to help institutions communicate their Corporate Social Responsibility (CSR) initiatives and programmes in such a manner that it will help to position them as good corporate citizens, instil pride within their internal stakeholders and inspire their external stakeholders to associate with them.

Brand Positioning
Brand Positioning

GGi is the communication partner of choice for companies who wish to mastermind intelligent brand positioning strategies that will clearly distinguish them from competitors and position their brands ideally in the minds of their target audiences.

Brand Building
Brand Building

Your brand comprises both tangible and non-tangible elements. The tangible elements are the visuals by which you can be identified, such as your company name, logo, slogan, colour schemes and design. The non-tangible elements are impressions that people have of your company, what they think, feel and say about you and that can influence whether they will deal with you or buy from you. GGi is knowledgeable in helping companies engineer & build distinctive brands that will help to convey the desired message.

Education & Awareness Campaigns
Education & Awareness Campaigns

GGi has a vast amount of people knowledge, gained from many years of working with people. We understand the mechanics, the dynamics in the people space. We know how they think, feel and behave. As a result, we are ideally positioned to craft education and awareness campaigns for our clients that best serve to educate and inform and build familiarity amongst their intended target audiences, to help them achieve their business goals and/or to reach top of mind status over time.

Product Launches
Product Launches

The only way to let a new product or service make its debut on the market, is to do it right, right from the start. Commissioning GGi to handle product launches on your behalf will ensure that it is as impactful as possible whilst executed with professionalism.

Consumer PR
Consumer PR

We create consumer PR strategies that drive and support our clients’ business goals and build and retain brand loyalty. But what makes us different is that respect and mindfulness form the cornerstones of any consumer PR strategy or activity we undertake. We have the utmost respect for our clients’ consumers and are ever mindful of how our activities will impact their reputation. Creating good content isn’t about good storytelling. It’s about telling a true story well. Word of mouth is powerful.

Website & Content Creation
Website & Content Creation

George Bernard Shaw said that the biggest problem with communication is the illusion that it has taken place. Utilising GGi’s professional team will help you make sure that your website and other online content not only portrays your company image correctly, but that it also serves to actively drive and support the key strategic goals and objectives of your business.

Online Community Creation & Community Management
Online Community Creation & Community Management

GGi follows a strategic process to help you to understand and identify who you need to communicate with online and we help you to create and manage online communities to this end. With your key messages and strategic objectives interwoven as the golden thread throughout, we will let you connect and communicate with authority and credibility amongst the movers, the shakers and the influencers that are affected by and can affect your business.

Social Network Profiling
Social Network Profiling

At GGi we understand that for you to reach and engage your target audiences effectively, you not only have to get the right information to them, and that it resonates with them. If approached correctly, social network networking profiling can be one of the most powerful tools you have to achieve just that. So why simply have an online presence, if we can help you to create hype? Why just settle for a following, if we can help you to create enthusiasts?

CLIENTS

Our current and previous client experience

 

WHAT WE DO

We immerse ourselves into our clients’ reality.

Great ideas can only be sparked by true curiosity. We take genuine interest in our clients’ businesses and take the time to get to know the universe they move in as best as we can. Together we explore, we debate, we brainstorm. We take note of what and who matters to them, we interrogate where they really are right at that moment in time, where they would like to go to and what they would like to still achieve.

OUR TEAM

GGi opened its doors in 1983 with a vision to redefine the role of communications. Years later we continue to push boundaries by having a deep understanding of our clients’ businesses, developing strategic insights and crafting content that forges understanding and emotional bonds with audiences. Our years of experience across a broad range of consumer and corporate brands is the foundation of solid strategic counsel to companies in a wide range of industries. Our leaders steer our team of strategists, creatives and implementers always ensuring a return on investment. We are known for pushing the boundaries while delivering ground-breaking integrated communication strategies ensuring clear return on investment.

 

LET'S START THE CONVERSATION

A Turnkey Solution. Integrated Marketing Communications. Maximum ROI…

We are driven by the power of transformation of knowledge, beliefs and behaviour. We embrace new technologies and push creative boundaries. We combine deep immersion with the rigour of knowledge, creating a deeper human insight to shape perceptions and transform the views, attitudes and actions of those who matter most to our clients, to allow them to win in a constantly changing world.

 

We are committed to delivering seamless integrated communications designed to retain and build our clients’ reputation, shape perceptions and influence behaviour that it drives real business results.

We depart from the premise that magic can only be unlocked through chemistry.

At GGi we are firm believers that for a relationship to be mutually beneficial, it needs to be … mutually beneficial. Every new introduction serves as a chemistry meeting to determine whether our strength and capability can add true value for the client, whether our teams can indeed collaborate cohesively and whether there is a strong enough basis for a win-win working relationship that will produce optimal results both ways.

We apply sound thinking to design a solid plan.

We deploy trusted, proven methodologies to develop sound strategies that place business goals and objectives at the heart of every activity we plan for our clients. Through intelligent messaging architecture, we counteract our clients’ weaknesses and leverage their strengths. We address the gaps between how they are perceived and how they would like to be perceived. We help to shift them from where they are to where they would like to be. At the same time we keep on stretching ourselves to keep on evolving and come up with new ways to go beyond the realms of what seems possible, to think bigger, plan bigger and ultimately accomplish bigger - right through from planning to implementation.

Submitting Form...

The server encountered an error.

Form received.

Contact

 

Tel: +27 (0) 11 728 1363/4

Fax: +27 (0) 11 728 6613

Email: Jennifer@ggisa.com

 

51 West Street, Houghton, 2198

PO Box 2200, Houghton, South Africa

ABOUT US

SPEAK TO US

TOP

CONTACT

 

51 West Street, Houghton, 2198

PO Box 2200, Houghton, South Africa

 

Email: Jennifer@ggisa.com

Tel: +27 (0) 11 728 1363/4

Fax: +27 (0) 11 728 6613

Mobile: +27 (0) 83 676 5628

“Public sentiment is everything. With public sentiment nothing can fail, without it nothing can succeed.”

 

Abraham Lincoln, 1860

Website by